Valentine’s Day is here; embrace the season of love with TrafficJunky! Target a diverse range of audiences on the world’s Top Adult sites, from hopeless romantics to single pringles. Let us help you craft the perfect campaign for this celebration of love!
Effectively target your audience for Valentine’s Day.
Use Geotargeting to touch your audience.
Keyword Targeting: Match the mood and intent of your audience to deliver a resonating message.
Valentine’s Day Verticals for Your Single Audience
Valentine’s Day Verticals for Couples
Effectively Target Your Audience for Valentine’s Day
Customizing your campaigns to match Cupid’s favorite holiday allows you to tap into your audience’s behavior, preferences, and desires while making the most out of your budget. Considering the vast spectrum of cultural attitudes towards sex and relationships, as well as the accessibility of sex toys and other adult paraphernalia, it’s imperative to understand your audience as intimately as possible. Ultimately, the content of your ad campaigns should be in alignment with the values, attitudes, and sexual motivations of the audience you are targeting to prevent unnecessary Ad spending and increase the potential for conversions.
Use Geotargeting to touch your audience.
Geotargeting is crucial for successful Ad campaigns because it ensures the relevance of your products & services to the right audience, facilitating a more personalized user experience. Ultimately, you reap the benefits from geotargeting in the form of higher Click-Through Rates (CTRs), higher conversion rates, and a better ROI.
One of the main factors to consider when geotargeting is traffic volume. You know the saying, “If a tree falls in the forest but no one is there to see it, did it really fall?” I’m no philosopher, but the same thought experiment can be applied when implementing geotargeting for your campaigns.
Consider your target audience’s Geo-location and make an educated guess based on their interest.
In 2023, the Unted States represented the largest mobile Pornhub audience, followed by the Philippines and France. States like Minnesota, Vermont, and Louisiana only saw a 2% drop in traffic over Valentine’s Day. Armed with this insider information, you can strategically place your ads where they will yield the best results.
By combining TrafficJunky’s Geotargeting feature with our engaged audience from the world’s most famous adult websites, you will reach be able your audiences as per their geolocation and when they are most engaged on the web.
Keyword Targeting: Match the mood and intent of your audience to deliver a resonating message.
Construct a prototype of your target audience to understand the products and services they are craving. Is your audience single or committed? Are they looking for love or lust? Maybe they’re perfectly fine flying solo but are curious about spicing up their… personal time.
Now, put yourself in that headspace and imagine what they would search to satisfy their urges.
Understanding the search terms provides a window into your audience’s thoughts and motivations, allowing you to tailor your ad campaigns for a more personalized and relevant user experience. The trending search terms over Valentine’s Day point towards content consumption in alignment with the season of love and may reveal particular sexual and romantic motivations.
Here are some insights on trending keywords to help you target your audience:
Your audience is on theme.
Search terms containing “Valentine” saw a +1093% in searches.
Your audience craves romance and emotional connection.
“love” (+269%)
“passionate” (+164%)
“romance” (+161%).
Your audience craves physical connection.
“massage” (+148%)
“erotic” (+142%)
“orgasm” (+131%)
Your audience craves novel sexual experiences.
“quickie” (+74%)
“dare” (+91%)
“bondage” (+71%)
This non-exhaustive list of trending search terms helps reveal your audience’s thought processes and desires over Valentine’s Day. Keep your audience’s desires in mind and use TrafficJunky’s Keyword Targeting to tell them what they want to hear, and seduce them into your campaign. Click here for a comprehensive list of trending search terms over Valentine’s Day.
Valentine’s Day Verticals for Your Single Audience
Consider your audience and imagine what goods and services would capture their interest during and after Valentine’s Day.
Is your single audience pining for love, feeling a bit lonely, wanting to get their rocks off?
By understanding what your audience wants, you can position your brand as the solution to their cravings.
Dating App Vertical.
The pandemic kicked off a dating app boom that saw a $3 billion consumer spend on dating apps in 2020, with an estimated 26.6 million Smartphone dating app users in the United States.
The trend continues today. More than 40% of those asked said dating apps have made dating easier for them, and 45% of respondents cited dating apps as the top way to find dates.
Click here to browse our offered ad formats.
Sex Toy Vertical
During the gradual shift towards a more sexually transparent, sex-positive society, sex toy usage is increasing worldwide and across all demographics. From 2016 to 2021, the global market for sex toys experienced a 238% increase (Billion USD). In 2024, it’s projected to reach 44.3 Billion USD. In the US alone, 30% of participants reported using sex toys weekly or more, with the female segment dominating the revenue share at around 59.56%.
Click here to browse our offered ad formats and use them to your advantage.
Valentine’s Day Verticals for Couples
eCommerce Vertical
Couples often exchange sweet and meaningful gifts as expressions of love and care over Valentine’s Day. In 2023, US consumers spent an estimated $26 billion on Valentine’s Day related purchases, with over 35% making their purchases online. Whether it’s the classic bouquet of red roses, a nice dinner, or something less traditional, it’s safe to assume lovers are primed to make purchases that make their significant other feel extra special and loved.
Click here to see the ad formats we offer.
Nutrition, Wellbeing, and Health Vertical
The post-pandemic world reflects a society that is increasingly health-conscious and one that is increasingly investing in self-care and wellness. In 2020, the global health and wellness market was estimated at over 4.3 trillion USD. It’s projected to reach almost 7 trillion USD by 2025. Alongside rising costs of living, resulting in less “fun” money available, it’s possible that gift culture will shift towards more necessary, functional gifts that promote long-term health.
Click here to see the ad formats we offer.
Happy Valentine’s Day to you and yours – whether that’s a partner, partner(s), or your favorite hand.
