Dive into the thrilling world of European football excellence as we unravel the captivating saga of the UEFA Champions League and its importance to the online sports-betting world. While top clubs battle for glory on the grand stage, worldwide betters compete for the ultimate cash prize.
What is the UEFA Champions League?
Football/Soccer’s impact on online sports-betting.
Why you should invest in online sports-betting.
UEFA Champions League Sports-Betting Options
Key UEFA Sports-Betting Markets
Leverage TrafficJunky’s to Monetize Sports Betting
What is the UEFA Champions League?
The UEFA Champions League is an annual football (soccer) tournament featuring the top football clubs from Europe, all competing for the prestigious title. Matches are played throughout the year, culminating in a final championship. Amazingly, the tournament rakes in an average of 400 million viewers per year, with 2023’s final boasting 450 million users worldwide.
In contrast to the FIFA Club World Cup and domestic league championships, the UEFA Champions League stands out as one of the top prestigious club football tournaments. Notably, football leagues like the Super League and La Liga fall under the “others” category in comparison to the UEFA Champions League.
Football/Soccer’s Impact on Online Sports-Betting
The global iGaming and sports-betting market encompasses various sports, including football, cricket, tennis, baseball, volleyball, basketball, hockey, and boxing. Football currently holds a significant market share. And it is projected to experience robust growth with a compound annual growth rate (CAGR) of 12.20%1. 🏈📈
Why Invest in Online Sports-Betting
In recent years, the world has seen fast-paced technological advancements. Notably, the ever-increasing convenience and accessibility of online platforms have made it easier for customers to bet. Now, they can bet on their favorite sports events from the comfort of their own homes. As a result, more people around the world than ever before are participating in online sports-betting.
By 2024, the global online sports-betting market is expected to attain a revenue of $49.96 Billion, an annual growth rate of 7.68%. By 2028, the market volume is predicted to be $67.12 Billion. This presents a prime opportunity for businesses to tap into this market and launch strategic advertising campaigns in the iGaming Industry. 🌐📈🎯
The UEFA Champions League captivates online bettors with its wide array of betting opportunities, alluring bonuses, and a diverse range of wagering options. Whether it’s predicting match outcomes, top goal-scorers, or even halftime scores, the Champions League is an exciting sport to engage in strategic betting. 🏆⚽💰
UEFA Champions League Sports-Betting Options
For those intrigued by sports betting, the UEFA Champions League offers an enticing array of wagering possibilities. Let’s delve into the three distinct odds formats available:
- American Odds (+100): In this format, a positive value indicates the potential profit for a $100 wager. For instance, if the odds are +200, a successful $100 bet would yield a profit of $200.
- Decimal Odds (2.00): Decimal odds represent the total payout, including both the original stake and profit. For example, odds of 2.00 mean that a $1 bet would result in a total return of $2 (including the initial dollar).
- Fractional Odds (1/1): Fractional odds express the profit relative to the stake. A fraction like 1/1 (also known as “even money”) signifies that a successful bet would double your stake. For instance, a $10 bet at 1/1 odds would yield a profit of $10.
Choose your preferred odds format and place your bets wisely! 🏆🎲💰
Key UEFA Sports-Betting Markets
What are some key regions to place your bets on during the UEFA Champions League?
Europe: There’s no surprise that the biggest market to focus on is the home continent of the tournament. The market is expected to grow at a compound annual growth rate (CAGR) of 12.3%.
Legendary rivalries hold deep historical and cultural roots in football fan culture. Arguably, the most famous rivalry is that between Real Madrid and Barcelona. Also referred to as El Clásico, the two often come head-to-head for the La Liga and UEFA Champions League titles. Fans on both sides are primed with the competitive mindset as they watch the greats duke it out on the field.
Brazil: You can bet on the Brazilian’s passion for football. In 2018, legislation passed to officially allow online sports-betting. Click here to learn about the profitable potential of the second largest market outside of Europe, predicted to generate a gross gambling revenue (GRR) of $900 million by 2026.
Mexico: Considering football is the most popular sport in Mexico, it represents a favorable market for iGaming & betting companies who want to capitalize on the UEFA Champions League. Many of the world’s top bookmakers are active in the Mexican market. This is because the Mexican government provides licenses to operators to offer betting services – online and in person. As a result, Lotería Nacional ranked the leading gambling company in 2022, generating a net revenue of 13.8 Billon MXN.
How you can leverage the TrafficJunky’s Network to Monetize Sports Betting
TrafficJunky makes it easy to monetize sports-betting during the UEFA Champions League. The network serves almost 4 billion daily ad impressions, so there’s no shortage of audience to convert. To seal the deal, the TrafficJunky platform has the tools to target UEFA fans when their eyes aren’t focused on the game.
First, define your target audience. Where are they located? What are their patterns in terms of consuming adult content? These factors are crucial to optimizing your campaigns and maximizing your conversions.
Segment Targeting
In today’s data-driven landscape, advertisers have a powerful tool at their disposal: first-party data. By harnessing this valuable resource, they can create custom events that allow them to understand their audience better and tailor their marketing efforts accordingly. This strategic approach is known as Segmentation, Targeting, and Positioning (STP Marketing), here is a brief explanation for you.
- Segmentation: Select a pre-defined TJ Segment or divide your audience into smaller groups based on specific characteristics based on their behavior on your domain. By grouping individuals with similar attributes, you can offer ads more effectively with each segment.
- Targeting: Identify the segments most likely to respond to your offerings. Consider where your resources can be most effectively utilized. Targeting ensures that your messages reach the right people—those who are most likely to need or want your product or service.
- Positioning: Once you’ve identified your target segments, position your product or service to resonate with their needs and preferences. Craft personalized messages that address their pain points and highlight the benefits they’ll receive.
Learn more about it in our blog here!
Scheduling
Data collected during the 2023 UEFA Champions League final between Manchester City and Inter Milan provides insight into regional changes in traffic. Across the United Kingdom, Italy, and Europe, traffic was generally business as usual. However, around 1 am, traffic peaked across all three regions. While you can’t assume that traffic will behave exactly the same during the 2024 final, take advantage of the probable rise in traffic when promoting sports-betting.
Geotargeting
Decide where your target audience is. Do you want to target one of the key sports-betting markets? Maybe, you have another region in mind.
The 2023 UEFA Champions League Final between Manchester City and Inter Milan provides valuable insight into the different levels of investment across the world. Italy, Norway, Belgium, and Greece saw the greatest changes in traffic during the final. Why is this useful to know? While they might not be consuming content during the final, the drop in traffic indicates greater value of and focus on the match. AKA, these countries care and love football a lot. Consider promoting sports-betting to these countries outside of UEFA game hours to capture football lovers and challenge them to try their luck on their favorite teams.
Whatever region you choose to focus on, you can’t go wrong using TrafficJunky’s Geotargeting feature to catch the eyes of your football-fanatic audience.
Score the game-winning goal by targeting up to 10 specific regions or cities!
May the best team win!
