In this blog
The TrafficJunky Network: Exclusive, Affordable, & Quality Traffic
Public Segment Targeting: Income & Neighborhood
Audience Exclusion Pixel Targeting (AEP)
Ad Rotation: Manual or Autopilot
Conversion Tracking for iGaming
Segment Targeting: Optimize your traffic for more effective retargeting
Promote iGaming to the countries that use TrafficJunky the most.
Promote Sports-Betting to Passionate Fans
Collaborations with Top Online Gambling Platforms
iGaming on TrafficJunky: Exclusive, Affordable, & Quality Traffic
Our exclusive and direct access to the hottest ad real estate in the game grants YOU competitive CPM rates for everybody’s favorite sites.
iGaming Rules & Regulations
As long as your ads abide by TrafficJunky’s Rules & Regulations, our compliance team will ensure they are compliant for your selected geo-target before they go live.
Geo-target to Find Your iGaming Audience
Make sure your ads are compliant with regional rules and regulations.
Although legislation worldwide continues to trend in favor of legal online gambling, it’s important to make sure your offers match the structure of the local gambling industry.
Why does this matter? Take The Netherlands, for example.
In The Netherlands, sports bookies are generally required to hold a license from the relevant governing authorities. Although you could proceed to promote your business without one, why allocate your budget to a market you can’t feasibly operate in?
When selecting your geo-target, ask yourself questions like the following:
- Who can host online gambling? Do the relevant authorities require a specific license or certification? Is it limited to citizens or those with some legal standing?
- How does your business operate? Does it restrict who can access your service, for example, because you run a brick-and-mortar store?
Is your geo-target the US? Leverage Income & Population Targeting to find the right audience.
Attract local betting enthusiasts.
Connect with your community by targeting specific US neighborhoods.
Who can afford to buy in?
Find the people with cash to spare by targeting US neighborhoods by income.
Device Targeting
How does your business work? Do you host wagers on an app or your website? What devices are used most in your target market?
Make it easy to convert with a seamless user experience.
Your goal, in addition to providing a quality product or service, should be to make it as easy as possible for a lead to move down your sales funnel and ultimately convert. The fewer barriers there are to activating your offer, the better.
Let’s say you’re promoting your sports-betting mobile app. Two users, one on their phone and one on their laptop, see your ad. Which of the two is more likely to convert? The mobile user, of course! Because the lead saw the ad for your gambling app on their phone, they could directly download your app and start betting without switching devices.
The growing mobile iGaming segment
Increasing access to and affordability of smartphones and tablets is contributing to the rapid growth of the mobile online gambling user base.
Mobile devices account for 84% of traffic processed by TrafficJunky.
In 2022, 48% of revenue generated by the global online gambling market came from desktop devices.
Audience Exclusion Pixel Targeting (AEP)
Temporarily prevent converted leads from seeing your ads. Click here to set up and activate your AEP.
Preserve your budget and maximize your ROI.
Are you offering a first-time customer deal? An enticing discount in the midst of a major sports event? Instead of serving ads to customers you’ve already converted, allocate your ad spend towards attracting new leads.
Ad fatigue can negatively affect your campaign performance metrics and consumer perception of your brand.
Do you have experience with an ad that seems to haunt you? No matter what site you visit or what products you search for – ads for the same product or brand appear. How did it make you feel? For a lot of people, something we call Ad Fatigue begins to set in.
Ad fatigue can happen if you serve the same ad(s) to your audience over and over again. Not only does it negatively affect your campaign performance metrics, but it can be detrimental to your brand image.
Ad Rotation: Manual or Autopilot
For campaigns with more than one ad, Ad Rotation refers to the frequency with which these different iterations are served.
Manual ad rotation gives you complete control over how often one ad is being served relative to the other ads.
Autopilot is your hands-off choice for optimizing your ad rotation.
Conversion Tracking for iGaming
From ad impression to placing the first bet, conversion trackers help you determine the effectiveness of your iGaming promotions and provide insights for scaling successful ads and campaigns.
For every conversion is a click that started it all. Our in-house conversion tracker identifies the exact ad and campaign that lead to a happy customer
The conversion tracker that handles a billion events per day.
Advertisers in the online gambling niche and mainstream brands alike will benefit from Voluum’s easy-to-use, all-in-one solution for ad tracking and digital marketing analytics.
For starters, one general postback or pixel unlocks 30+ key campaign metrics across an impressive portfolio of media-buying networks – Google Ads, Meta, and TikTok to name a few. Seamlessly integrate all of your paid sources with Voluum’s Automizer API. Finally, leverage real-time data and auto-rules to build high performing sales funnels and maximize your ROI.
Third-party conversion tracking
Click here to access the conversion manuals.
Segment Targeting: Optimize your traffic for more effective retargeting
Maximize your ROI at every step of the sales funnel
Pre-made Segments – TrafficJunky offers a variety of user segments reflecting global interest in iGaming and other popular verticals.
Custom Segments – Create custom segments based on real-time visits and engagement with your site.
- Revenue Event: Audience segment of successful online payments made on your domain
- Acquisition Event: Audience segment of successful signups from your domain.
- Enquiry Event: Audience segment based on the kinds of content (product, contact info, etc.) users tend to view on your domain.
- Interaction Event: Audience segment based on the media users tend to interact with on your domain (video played, etc.).
Promote iGaming to TrafficJunky’s Top Geos
Click to explore our most popular geos:
Sports-betting in the USA (2023)
The sports-betting market was estimated to be 13.76 billion USD and is expected to have a CAGR of 10.5% from 2024 to 2024.
The US accounted for 15% of the global sports betting market.
In 2023, the online platform segment generated 58% of the total revenue.
Online Gambling in France (2024)
The market is expected to grow 4.7% in the next four years.
14% of French people reported “frequent gambling” when asked by a survey.
iGaming in The United Kingdom
38% of all gamblers in the UK are playing online.
Talk to Us About Promoting iGaming on TrafficJunky
Book a meeting with our team of experts.
Book a meeting with our team of experts.
Promote Sports-Betting to Passionate Fans
Offer an enticing deal so ultrafans can bet on their favorite teams.
Strategic advertisers know that user traffic fluctuates throughout major tournaments and schedule their campaigns accordingly to save money and maximize ROI.
Establish your brand in Brazil, the “sleeping giant” of sports-betting.
Brazil’s pride and obsession with football is the ideal opportunity to promote your brand. Don’t believe us? TrafficJunky went to Rio in March 2024 to check out the booming scene which is projected to generate $900 million by 2026.
Collaborations with Top iGaming Platforms
