TrafficJunky’s Shorties In-Stream, a type of In-Stream Video Ad, is your advertising solution for reaching and converting highly engaged mobile audiences on Pornhub’s new Shorties video feed. In combination with our targeting and optimization tools, this highly interactive yet non-intrusive ad placement helps boost clicks and is trusted by 31% of marketers to deliver the highest ROI.
In this blog:
What are Shorties In-Stream? Your Guide to High-Engagement Video Advertising
Why Shorties In-Stream Outperform Traditional Video Ads
Best Practices for Optimizing Shorties In-Stream for Mobile
What are Shorties In-Stream? Your Guide to High-Engagement Video Advertising
A Shorties In-Stream is a type of In-Stream video ad that matches the look and feel of typical Shorties content*.
*The Shorties page is the new scrollable feed of vertical video content available to everyone on PornHub mobile.
- Compatible file types: Full screen vertical video (MPEG/MPG, MP4, MOV, AVI, WMV).
- Device type: Mobile only.
- Aspect ratio: Video must be 9:16 aspect ratio.
- Recommended dimensions: 480×854.
- File size: Max 500MB.
- Video Length: Minimum of 5 seconds/maximum of 30 seconds.
- Placement: Ad displays after every 5 videos.
- Please note that Shorties In-Stream ads are subject to TrafficJunky’s Rules & Regulations.
- Click here to explore all of our available ad formats.
Why Shorties In-Stream Outperform Traditional Video Ads
TrafficJunky’s new In-Stream ads for shorties works similarly to popular short-form video platforms, integrating ads seamlessly between content to maximize user engagement.
Reach your target audience of mobile users.
The increasing access to and reliance on smartphone devices is changing the ways we consume content, interact with brands, and purchase new products. Considering that, in 2024, about 96.2% of the global population uses smartphones to go online, it’s clear that mobile users is a substantial audience.
The rise of short-form video platforms demonstrates a growing preference for short-term video content and a shift in consumer behavior.
Short-form video content rules streaming platforms, with 60% of content being watched for up to 80% of video content. It also dominates the attention spans of potential customers: 73% of consumers as a whole and 57% of Gen Z prefer short videos to learn about products and services.
Achieve better campaign results and avoid ad fatigue with content that seamlessly integrates into users’ feeds when they are most engaged.
According to research participants, 91% of respondents felt that ads are more intrusive today compared to the past couple of years. This decline in user experience affects more than the content viewed. Ad fatigue can be seen in lower-performing campaigns due to declining CTRs, conversion rates, and increased customer acquisition costs.
With in-stream Shorties In-Stream, the user’s attention naturally transitions from organic content to your ad resulting in higher engagement. Keep reading for our favorite best practices.
TIP: Advertisers with multiple video ads can use TrafficJunky’s Manual Ad Rotation feature to ensure an equal distribution of your ads and avoid ad fatigue.
Best Practices for Optimizing Shorties In-Stream for Mobile
How to optimize your Shorties Ads
Quickly capture viewer interest with high-impact visuals and concise, enticing messaging
Attention-grabbing visuals and highly convincing messaging are crucial for driving clicks and conversions from your In-Stream video ads. The rise in the popularity and consumption of short-form video content has seen a corresponding shortening in attention spans. So much so that 37% of users asked said they would skip an ad as soon as possible, and 20% will do it within the first 5 seconds.
TIP: Are you running any Black Friday promotions? Click here for our Black Friday campaign best practices.
Use advanced targeting features to reach your target audience.
User Interest Segment Targeting: Target optimized TrafficJunky network traffic
Save time and money as you curate your traffic by including up to 10 and excluding up to 10 audience segments. Segment and retarget pre-made, pre-optimized audience segments based on user interest in, intent to buy, and successful purchases related to specific verticals, content interests, and more. Click here to learn more.
Optimize and retarget your leads to drive conversions
Custom Event Segments: Retarget your domain visitors
Domain owners can install a simple piece of code to create audience segments around localized points of behavior on your site, allowing you to segment and retarget users based on their interaction on your site. Click here to learn more.
Audience Exclusion Targeting Pixel (AEP): Temporarily prevent converted users from seeing your ads.
Why would you want to prevent a converted user from seeing your ad? Advertisers offering a first-time customer deal may seek to save ad spend by excluding converted customers. Whatever your advertising goals may be, promoting your offers to people who are open to buying helps avoid ad fatigue while facilitating efficient ad spend. Click here to learn more.
How to Setup Shorties In-Stream in TrafficJunky
First, upload your video to the Media Library so it can be approved as a compliant ad.
- Login to TrafficJunky
- Navigate to the Media Library in the navigation bar on the left-hand side of the screen.
- Select the In-Stream Video tab
- Click Upload New Creatives.
- Once uploaded, you video will appear in the upload area.
NOTE: Please allow up to 3 hours for your video to be reviewed.
Next, create your campaign.
Click here to watch a video guide and click here for a blog guide.
- Start creating a Basic Campaign
- Under Device, select Mobile
- Under Ad Format, select Video File
- Under Ad Dimensions, select Video needs to be 9:16 ratio
- Finish the campaign creation process as normal.
