Black Friday eCommerce trends point towards consumer preference for and the increasing use of mobile devices for online shopping. In 2023, the share of online sales from mobile users rose to 60%, a 49.7% difference from the year before. With a projected 51.2% of online sales coming from mobile spending this shopping season, make smartphone users your target audience for Black Friday 2024.
In this blog
Why should mobile marketing be a part of your Black Friday eCommerce Strategy?
Optimize Your eCommerce Campaigns for Mobile Users
Target & Convert Mobile Black Friday Shoppers
Why should mobile marketing be a part of your Black Friday eCommerce Strategy?
Mobile users dominate Black Friday traffic and generate sales
From 2022, Black Friday 2023 saw a 76% increase in traffic from mobile users and a 49.9% increase in sales. Brands offering shopping experiences on apps are particularly well placed to take advantage of the biggest shopping season of the year, thanks to the 31% of US consumers who prefer to make e-commerce purchases on an app.
39% of shoppers browse social media over Black Friday
As they scroll, they’re influenced by social proof from fellow consumers, influencers, and social media campaigns. Implement cross-platform targeting to promote a unified brand image, increase brand recall, and avoid cart abandonment by retargeting interested shoppers.
Mobile-specific ad formats, such as In-Stream video ads, are effective in engaging and converting audiences
So much so that 73% of consumers as a whole and 57% of Gen Z prefer learning about products through short videos. Furthermore, the less-intrusive nature of in-stream ads works in your favor to avoid ad fatigue and meet customers when they are most relaxed and engaged.
DID YOU KNOW: 62% of those with smartphones used them to buy something within the past 6 months?
Optimize Your eCommerce Campaigns for Mobile Users
Promote a positive user experience and a seamless buying journey with campaigns and landing pages that are compatible with mobile devices.
Ad Formats for mobile experiences
Make the most of your real estate with high-impact, eye-catching creatives and concise, enticing copy that invites users to explore your brand. TrafficJunky offers a wide range of high-performing mobile ad placements for all verticals, visit our Ad Formats page to learn more.
Optimize your landing pages
Prioritize providing an enjoyable and easily navigable shopping experience through the language you use and the structure of your site. Make sure the copy is easy to understand and clearly states your offers. In 2024, 54% of shoppers made impulse purchases, likely thanks to ads and messaging that generate excitement and the urgency to act. To seal the deal, a straightforward purchase process enhances the customer experience by reducing friction, leading to higher conversion rates and increased customer satisfaction.
DID YOU KNOW: The average conversion rate for online stores during Black Friday is 4.3%, higher than the annual average of 2.5%
A/B test your ads and landing pages to determine what messaging, creatives, or offer work best
It’s important to constantly evaluate the performance of your ads to determine what product offering and messaging drive the most conversions, what kinds of content work best on what platforms, and stay on top of quickly changing consumer behavior and trends.
Offer competitive Black Friday deals and discounts
Considering 80% of brand loyalists would consider switching brands if offered a discount, Black Friday is the time to be your most generous and steal customers from your competition. Evaluate their strategies and offers, can you top them?
- Our friends at AdultForce offer a library of high-converting affiliate offers with competitive payouts for every adult content niche you could think of. AdultForce affiliates gain exclusive access to promote and profit from legendary brands such as Brazzers and MyDirtyHobby. The cherry on top? AdultForce offers landing pages that drive conversions and are optimized for adult audiences. Click here to learn how to maximize your affiliate earnings on Black Friday 2024.
- Buy Now, Pay Later (BNPL) is a payment scheme that offers customers the ability to purchase products with an initial payment and make subsequent monthly payments. Not only do consumers prefer it with 70% of those surveyed stating they wouldn’t shop from websites that don’t offer BNPL options. Need another reason to try it out? BNPL consistently boosts average order value (AOV) and conversion rates.
- Buy One Get One (BOGO) is exactly what it sounds like; when customers make a purchase, they get another product for free. BOGOs have been seen to increase sales by up to 90%, likely due to generous – and unexpected – deals encouraging more spending than intended.
- Product/Content Bundling has the potential to encourage sales by increasing the perceived value the customer has of what they’re receiving. Try out product bundling by combining your brand’s all-time customer favorites or offering a new customer variety bundle to generate excitement and curiosity for your brand.
DID YOU KNOW: 92% of consumers access promotions using their smartphones?
Target & Convert Mobile Black Friday Shoppers
Implement advanced targeting and mobile specific ad formats in your Black Friday eCommerce campaigns.
Target mobile devices in your TrafficJunky campaigns
The ultimate life hack to connect with mobile users is to target mobile devices in the first step of creating your TrafficJunky account. Simply log in, create a new campaign, and opt to target mobile devices in Step 1 of the campaign creation process.
Shorties In-Stream Ads: Spotlight your brand on Pornhub Mobile’s scrollable, short-form video feed
Shorties ads are in-stream video ads designed to maximize clicks and engagement with short, captivating content. These ads grab attention quickly, ensuring high-impact messaging within seconds to drive interaction and conversions. Click here to learn more.
Audience Exclusion Pixel Targeting (AEP): Deliver first-time and one-time customer deals to eligible users
AEPs temporarily prevent converted users from seeing your ad and, thus, your offer again. Optimizing traffic for users who have yet to convert to your offer can avoid ad fatigue and make your ad spend go further. Click here to learn more.
Custom Event Targeting: Are you a domain owner? Retarget users who have reached your landing page and any page on your website
Installing TrafficJunky’s Infinity Codes is easy to install and gives advertisers the ability to retarget users based on localized behavior on their websites. Retarget users who created an account with your brand, looked into a specific product, made a purchase, and more. Click here to get started.
We hope you’re as excited as we are for Black Friday 2024, and let the games begin.
