Interstitial Ads: Boost Your CTR with Full Page Mobile Ads

Serve ads that demand attention and drive results. TrafficJunky’s Interstitial Ads revolutionizes mobile advertising – in two sizes, your choice. Take over mobile screens with full-page creatives that invite users to explore your brand and make a purchase. Whether you prefer our classic 300×250 Interstitial ad size or the latest 320×480 size, we’ve got the tools to convert mobile audiences and maximize your ROI.

• Why Interstitial Ads work: Two formats, endless potential
• The benefits of Interstitial Ads
• Best practices of Interstitial Ads
• Create an interstitial campaign

Why Interstitial Ads Work: Two formats, endless potential

What are Interstitial Ads?

An interstitial ad is similar to a pop-under ad. However, instead of opening in a new browser window, the interstitial ad acts like a full-screen banner. Interstitial ads appear after every 5 videos watched and they take over all videos and ads on their mobile device – directing 100% of the user’s attention to your ad.

Two interstitial ad sizes: Classic and Enhanced

TrafficJunky has two interstitial ad sizes. Offering a versatile, mobile-forward solution for advertisers based on individual needs and goals.

• Accepted file types: Static JPG, GIF, PNG and Video MPEG/MPG, AP4, AVI.
• Maximum file size: 300KB (static) and 1MB (video).
• Device type: Mobile.
• Features a “Continue to Video” button.

NOTE: As usual, ads with higher bids have a greater chance of being served. Ad size does not indicate a greater chance of being served.

Interstitial ads are suited to all kinds of brands and products:

The benefits of interstitial ads

Interstitial Ads are an explosive campaign driver – outperforming traditional ads.

Targeted reach & mobile audience

TrafficJunky boasts an impressive 83% of mobile traffic, with the US, France, and Great Britain representing the top three contributors to our daily average visitors. For further insight into turning Interstitial Ads into effective mobile campaigns, check out our eCommerce Strategy & Mobile Marketing blog.

Engagement & versatility

Interstitial ads blow the competition away by being the only ad a user sees to increase engagement and conversions. These benefits apply to either the classic or latest ad size, with both adapted to mobile devices.

Higher Click Through Rates (CTRs) and Conversion Rates

Full-screen visuals capture attention better than other ad types, ensuring your message is seen among the competition. Take advantage of the greater ad real estate to use more engaging, exciting creatives and copy that rises to the occasion. Motivate users to learn more by giving them a taste of what you provide.

Best practices for interstitial ads

Video creatives

Advertisers using video creatives should keep it short and simple. While the full-screen nature of interstitial ads demands attention, don’t take advantage of it with lengthy videos that breach attention spans and irritate users. Learn more.

Target monetized audiences for your vertical

Save time and money by skipping the campaign testing phase. Take your choice of various interest levels such as interested in, intent to buy, and those who have made a purchase. Learn more.

Domain owners can retarget website visitors

Turn curious browsers into spenders by retargeting users who have visited a specific page on your site or completed a particular action. Learn more.

Create an Interstitial campaign

Click here for a video tutorial and here for a blog guide on creating your TrafficJunky campaign.

1. Add your creatives to the Media Library, click here for our full guide. Make sure they are 300×250, for Classic Interstitial, or 320×480, for Enhanced Interstitial.
2. Create a New Campaign.
3. Select Mobile as the device.
4. Set Ad Format to Display.
5. Select Banner for the Format Type.
6. Select an Ad Type: Static Banner, Video Banner, iFrame, Epom.
7. Select the Ad Dimension. Either Classic (300×250) or Enhanced (320×480).
8. Save and continue to Step 3: Tracking, Sources, & Rules.
   
   Classic (300×250): Mix and match included display banner sources in addition to Interstitial or exclude other sources to create an Interstitial only campaign.
   Enhanced (320×480): All sources are interstitial, but Manual Source Selection can be used to include/exclude available sources.
   
   Click here for a guide on Manual Source Selection.
   
9. Set Source Selection to Manual.
10. In the Source Table, include/exclude sources. You can also adjust the sources after your campaign is created by going to Campaign Overview > Sources Tab.
11. Finish creating your campaign as usual.