With 4/20 quickly approaching, you should promote your cannabis business on TrafficJunky. This is your chance to reach the 89% of US consumers who consider it a canna-holiday. The green rush is in full swing and it’s hotter than a freshly lit joint.
Through 2030, the global cannabis market is expected to have a 34.03% CAGR. Online sales are a driving force in the industry, with the US alone growing 9.14% to generate $1.4 billion in total ecommerce sales.
Why promote cannabis on TrafficJunky
Promoting cannabis in April will get you high from 4/20 sales
Ads on TrafficJunky unlock 126 million daily visits on Pornhub, and an average of 4.7 billion daily ad impressions across the network.
The US is our top source of traffic and the largest cannabis market worldwide
April 2024, TrafficJunky saw a 24% increase in clicks and a 36% increase in impressions for cannabis ads in the US (compared to March).
Mainstream ad networks are a total buzzkill
Typical ad spaces just aren’t built for cannabis. Ads get rejected, accounts get flagged and even promoting CBD can be a headache. If you want to promote your 4/20 offers smoothly and stress free, choose TrafficJunky – simply respect our and any local regulations.
Our Cannabis & CBD reach is blazing hot
From North America to Asia, TrafficJunky delivers massive exposure for cannabis brands across the globe. With over 120 billion cannabis ad impressions in 2024, advertisers can run high-performing campaigns for CBD, THC, edibles, topicals, vapes, and more.
How to promote cannabis on TrafficJunky
Here’s how previous cannabis advertisers used targeting options on TrafficJunky:
These insights should help you fine-tune your next 4/20 strategy for maximum impact. Income level, Location, Product preferences (flowers, edibles, vapes and concentrates) are crucial to reach out to your ideal cannabis audience. Let’s see how you can do this on our platform:
TrafficJunky’s retargeting features are key for cannabis promotions
Up to 75% of online shoppers abandon their carts — don’t let them slip away. With TrafficJunky’s powerful retargeting tools, you can serve personalized ads that showcase abandoned cart items or related products, keeping your brand top-of-mind and driving them back to complete their purchase. Let’s see how:
- Custom Event Retargeting lets you reconnect with high-potential visitors by targeting users based on specific actions they’ve taken on your site. Perfect for converting curious stoners into loyal customers.
- User Interest Segments enables you to retarget high intent audiences who have shown intent or interest in buying cannabis products.
- Click Retargeting is your simple no-pixel hack tore-engage users who’ve clicked your ads in the past. With a quick setup, you can revive interest and drive conversions from previous campaigns.
Geo-target your way to top cannabis states in the USA
- California reigns supreme, dominating 25-30% of the US market. Known to be culturally friendly towards weed, Los Angeles and San Francisco gather in celebration during events such as the Underground 4/20 Festival, SF Space Walk, and the Hippie Hill Celebration.
- Colorado and Michigan are mature markets with rapid sales growth sales post-legalization.
- In 2025, New York, New Jersey, and Arizona are states to keep an eye on.
Use Zip Code Targeting to promote your cannabis dispensary in the USA
Did you know that 79% of Americans live in a county with at least one dispensary? Increase foot traffic to your cannabis store with Zip/Postal Code Targeting, which allows you to target up to 100 zip codes.
Build a special 4/20 landing page that highlights your new products, crowd favorites, and mood-boosting discounts. 50% of dispensary enthusiasts browse online menus before purchasing, and in 2024, 76% of 4/20 transactions included discounts.
Use Gender Targeting to fine-tune your target audience
When it comes to cannabis, product preferences vary by gender and understanding these differences can help to the correct gender. Let’s dive into the cannabis consumption habits of males vs. females:
Male vs. Female cannabis consumption breakdown
| Category | Female Preferences | Male Preferences |
|---|---|---|
| Top Products | Edibles (71-74%) Topicals (36%) CBD/THC ratio products (33%) | Flower (81%), concentrates, vapes |
| Primary Use | Pain, sleep, nausea relief | Recreational; product exploration (35% shop for unique strains) |
| Spending Habits | <$50 per purchase (43%) >$250 monthly (5%) | >$100 per purchase (29%) Higher overall expenditure |
| Acquisition Frequency | 25% acquire multiple times weekly | 32% acquire multiple times weekly |
| Key Motivations | Stress reduction, self-care (41%) | Potency focus, social use |
| Shopping Behavior | Loyalty to familiar dispensaries (62%) Price-sensitive (70%) | Seek novelty (35%) Less price-driven |
| THC Sensitivity | Prefer lower-THC products | More likely to use high potency concentrates |
Take your campaigns higher – convert audiences by making your brand a part of their 420 celebrations
