Brand Assets
Our guidelines clarify the ways you can and cannot use our assets. In order to best communicate our brand for marketing and co-branding purposes, we've provided the following instructions that are easy to use!
Download assetsBrand Guidelines
Please follow these guidelines when using TrafficJunky's logo assets.
For the Love
of Design
Treat our logo with lots of love and respect - that's all you have to do in order to keep us happy. Learn the do's and don'ts on how to love our logo and we promise she'll love you right back.
Logo Use
Our logo is more than just a pretty face - it defines our brand.
The TrafficJunky logo uses two colors: TJ Teal and TJ Ash. In most cases the logo should be used on a light background, giving it the ability to stand out and be seen.
However, if your design incorporates a dark background please use the option provided below.
Clear space rule
We are all about freedom.
Provide enough empty space around the TrafficJunky logo so that it can breathe.
Our logo must have a clear area around it which is free from other graphic elements.
The minimum white space around the logo should be 2x the width of 'x'.
Icon Use
If a figure is both a rectangle (right angles) and a rhombus
(equal edge lengths), then it is a square.
Our icon follows the same rules as our logo. By no means are you allowed to recreate our logo.
Always remember to download our assets file and use the icons provided.
(original colors)
(original colors)
Just don't
Be mindful of our icon guidelines.
TrafficJunky users have the freedom to control their own account
- however, when it comes to our icon, we have some rules.
Do not: Modify the angle or orientation
Do not: Change the color
Do not: Squeeze, stretch or change the shape
Do not: Remove the background color
Do not: Add any extra effects
Colors
Color is a very powerful thing.
The TrafficJunky color palette begins with TJ Teal and TJ Ash. These two colors are the core of our
corporate identity. TJ Teal should be used for most call-to-actions in advertising material.
Common mistakes
Human error is natural, so here are a few helpful tips that are easy to remember.
Partner and
Co-Branding
Visibility is key.
Every now and then we collaborate with other companies and always enjoy doing so.
We know where we stand, please respect our placement guidelines.
Legal
This is a friendly reminder that these graphics are
proprietary and protected under intellectual property laws.
Do not display these graphics in a way that implies a
relationship, affiliation, or endorsement by TrafficJunky of
your product, service, or business.
Do not use these graphics as part of your own product,
business, or service's name.
Do not alter these graphics in any way, or combine them
with any other graphics, without written consent from
TrafficJunky.
